Draft Teardown:
The fastest & easiest way to boost your conversion rate.
Want to figure out how to make the most of your traffic? Draft Teardown is a perfect way to get started with conversion-driven design.
We’ll do a half-hour video teardown of your site, focused on maximizing lifetime value and minimizing acquisition cost. If you have any heat & scroll maps, analytics data, or survey results, send them our way, and we’ll factor them into our analysis.
We’ll also send along a full transcript, as well as a list of the 5 biggest fixes you can do right now to capture more revenue and survive the current moment.
Finally, we’ll follow up a couple of weeks after delivery to check in & resolve blockers.
According to Josh Frank of Test Triggers:
I utilized Nick’s teardown service for one of my clients in the travel industry. Given the pandemic situation, they have been hit hard, and we needed to get an expert opinion on the messaging and conversion process. Nick’s advice and “fresh set of eyes” were crucial in determining how we attacked the client’s landing page and reframed messaging. Eventually, we produced a new page that increased conversions by 111%. That is not a misprint. The results were fully A/B tested in Google Optimize.
Or another client:
Want twice the teardown & 1,000× the value?
On top of all of the things we do to help you with conversion, you need tonal, distinct copy with a voice that fits your business’s positioning. But nobody seems to know how to do it.
The short answer is to gather qualitative research, understand what drives customers, and test specific copy that addresses their needs. We find this makes people lots of money, but it’s more of a consultative thing for Draft than something that would fit into Draft Teardown.

Enter our pal Lianna, who is both smarter & funnier than me and knows what she’s doing with copy. Lianna & I are offering a blended audit where you get Draft Teardown and a copy-focused analysis from Lianna, for $100 off. Plus, we’ll coordinate ahead of time to make sure our recommendations align with one another.
This teardown made my week. I laughed, I cried, I found God.
If you want to start moving the needle, sign up for your teardown now, and you’ll get your video report within 3 weeks:
Get your teardown today →$900 Get your teardown & copy audit →$1,597 $1,300
Why no free audits?
Draft Teardown’s terms & conditions are available here if you’re curious.
Do you still have any questions? That is reasonable! Get in touch. Thanks for reading, and I hope you have a great day.
PS: If you’re interested in eventually working with us to optimize your funnel, you’ll want to start with a roadmap first.