Out now: Finding Clarity in Uncertainty, a how-to guide for navigating difficult economic moments. Stay informed.

Draft Revise: More revenue, more safety.


Do you run a Shopify Plus store with over $1M in annual revenue? Are you spending this critical time fumbling in the dark?

Do you copy what the biggest stores do… and wonder why your conversion rate isn’t going up? Do you spend more time putting out fires than listening to your customers? And are you nervous about how to proceed in a difficult economy & uncertain world?

There’s a better path

There is understandably a lot of fear right now. But those who push through it, look around themselves, act rationally, and adapt for the future are best positioned to prosper going forward. Nobody knows what the future looks like, but it’s on all of us to try and figure it out.

And one of the most important things we’ve learned about business is that fear is how you lose. It’s how you lose in a recession. It’s how you lose during boom times. It’s how you lose in a global pandemic. It’s how you lose literally ever, under any circumstance.

Every time we’ve seen a store owner push through their lizard-brain fear, we see the whole team act more clearly and rationally. We see the team using its limited resources more wisely. We see the team executing better. And we watch the store grow.

We want this future for you. Optimization is well-positioned for this moment for two reasons. First, it connects directly to your business’s financial operations by focusing entirely on value creation and primary metrics. And second, it grounds design decisions in evidence – which allows us to act with greater focus and intention, maximizing the limited resources that we have.

Fortunately, there is a way forward. And we can help. Welcome to Draft Revise, a soup-to-nuts optimization consulting service – and a low-risk, high-reward way to maximize the impact of your inbound traffic.

What we do

We work on a quarterly basis with a limited number of clients to increase their conversion rate, AOV, and average revenue per user – so you can get the absolute most from your traffic.

In addition to making the numbers go up, we slowly shift a store’s culture towards research, evidence, and clear-headed thinking. The consequence is that the decisions you do make are more likely to have a significant impact in the future.

We do this by:

  • Researching new test ideas. By grounding our process in things that we observe happening with your store, our test success rate outpaces other optimizers by 4x.
  • Prioritizing what to test next, using our tried-and-tested prioritization framework.
  • Executing & analyzing new tests, along with your store’s developers.

We know more about ecommerce A/B testing than just about anybody. We’ve run A/B tests since before you knew what A/B testing was, with over 500 tests under our belt for over 4 dozen clients since 2013. We’ve worked with the best in the business, teaching them what they know. We’ve worked with name brands that later got acquired by The New York Times. And our past two clients both said that we changed their culture of decision-making.

If you are doing at least 7 figures online, working with Draft is a no-brainer. Nick and team will deliver results that pay back now and into the future. And even more valuable than the work that Draft delivered, they upskilled our entire organization by infusing design thinking and optimization into our culture, which will continue to pay dividends for years to come.”

– Patrick Bissen, Planet of the Vapes

Work for a brighter future

If you’ve read this far, you’re a big enough store to get statistically significant results from optimization. And you also have the resources on staff to get the most out of optimization from an operational standpoint. That means now is the time to act.

Optimization is an investment, not an expense. We make back more than what we cost, every single time. And when it comes to this, there is a cost of doing nothing – especially in a down market. The sooner you get started, the sooner you can reap the rewards of winning tests & one-off fixes.

If you’re interested in weathering the current moment with someone who knows what they’re doing, fill this out (it’ll take less than 5 minutes!), and we’ll get back to you in 1 business day. All responses are kept strictly confidential, of course. And right now, qualified applicants will get a copy of our new mini-book, Finding Clarity in Uncertainty: How to Win in Ecommerce During Tough Times, for free.

Thanks for reading, and stay strong. You’ve got this. We’ve got this.

  • Our minimum level of engagement is USD $15,000 for our first quarter of work together. Our final fees are based on the value that we’re able to provide you. Before you apply, we ask that you have at least the minimum amount budgeted. With that in mind, are you able to move forward with this? *
  • Are you the one who will be paying for this work? *
  • What kind of goal are you working towards?
  • Roughly how many revenue-generating transactions do you perform in a month? *
  • What's the approximate profit margin on everything you sell? *
  • How many developers work for you? (This counts anybody you have working part-time.) *

If you’re curious, you can take a look at Draft Revise’s terms and conditions, which we’ve tried to make as readable and sensible as possible.

Do you still have any questions? That is reasonable! I would love to hear from you; I’ll get back to you as soon as I can.

Thanks so much for reading, and I hope you have a great day.

Nick Disabato

PS: If Draft Revise isn’t a good fit for you right now, you may want to sign up for Revise Weekly, my series of actionable, valuable lessons about testing and design.

PPS: That was a lot of text. Thank you for reading all of it. Here is a gif. Also, that link is the most-clicked thing on this entire page, largely because people tend to read “PS” sections more thoroughly than body copy – especially if they have a friendly tone. And now you learned something!