Draft Teardown:
The fastest & easiest way to boost your store’s conversion rate.


Want to figure out how to make the most of your traffic? Draft Teardown is a perfect way to get started with conversion-driven design.

We’ll do a half-hour video teardown of your store, focused on maximizing lifetime value and minimizing acquisition cost. If you have any heat & scroll maps, analytics data, or survey results, send them our way, and we’ll factor them into our analysis.

We’ll also send along an automated transcript, as well as a list of the 5 biggest fixes you can do right now to capture more revenue and survive the current moment.

Finally, we’ll follow up a couple of weeks after delivery to check in & resolve blockers.

According to Josh Frank of Test Triggers:

I utilized Nick’s teardown service for one of my clients in the travel industry. Given the pandemic situation, they have been hit hard, and we needed to get an expert opinion on the messaging and conversion process. Nick’s advice and “fresh set of eyes” were crucial in determining how we attacked the client’s landing page and reframed messaging. Eventually, we produced a new page that increased conversions by 111%. That is not a misprint. The results were fully A/B tested in Google Optimize.

Or another recent client:

Testimonial text, from @LTV_Cowboy on Twitter: I love it when a plan comes together. Made a handful of updates on our main page, conversions jumped from .5% to 2% in Shopify. Thanks for the teardown @nickd

Also new for SaaS customers, we offer a special teardown that goes beyond your existing marketing funnel to pick apart the user experience, product decisions, layout, behavior, features, and future product direction of your app – all for only $300 more.

If you want to start moving the needle, sign up for your teardown now, and you’ll get your video report within 1 week:

Get your teardown today →$700

Get your SaaS product teardown →$1,000

Want an onboarding teardown, instead? Go here.

Draft Teardown’s terms & conditions are available here if you’re curious.

This teardown made my week. I laughed, I cried, I found God.

– Quintin Schnehage

Do you still have any questions? That is reasonable! Get in touch. Thanks for reading, and I hope you have a great day.

PS: If you’re interested in eventually working with us to optimize your store, you’ll want to start with a roadmap first.

PPS: This.