Are you an established, independent software business making at least 7 figures? Wondering what to do next when it comes to your growth?

Draft Revise is our flagship consulting service, providing highly profitable design & deep culture shifts to independent software businesses for 13 years & counting.

Unlike other design firms, we maximize profit by focusing on the customer. Our past clients have seen year-over-year revenue bumps of over 60% from our work, with quarterly increases ranging from $200k to $4.3M.

What we’ll do

In 2019, we defined a reliably high-ROI methodology called value-based design. Draft Revise is its purest expression.

First, we’ll gather evidence, learning what your customers say & do through our holistic research process.

Then, we’ll look at the evidence and come up with some ideas for improving your business, in the form of one-off fixes & experiments. We believe that research-driven design decisions are more likely to move the needle – because we see proof of it every day.

Usually that happens through overhauling your marketing funnel, since that’s the highest-leverage and most busted part. Obviously, there are numerous common challenges when designing your funnel:

• Multiple stakeholder groups causing diplomatic or political challenges
• An overreliance on describing features instead of economic or operational outcomes
• No emotional tone to create urgency or resonance for the customer
• Research being highly specialized work that requires years of experience to perform “right”
• A felt sense that something must be done, but unsure about what

Our work addresses all of these.

Because we’ve worked with many businesses, we start to see patterns. Funnels fail in very specific, predictable ways. Teams encounter very similar challenges at specific stages of growth. People know that research possesses outsize economic value, but they’re unsure how to execute on it. Our work typically serves to ground key decision makers and provide clarity in how we will move.

We’ll get some wins, rinse & repeat. At some point we’ll start improving the design of your product itself. If we’re doing our jobs right, our job will look like that of a fractional design director within a year.

Why you’ll hire us

People typically hire us when they want to pursue a design-forward direction in their profit generation. We believe that done right, “good” design tends to be more profitable than “bad” design, especially for businesses that wish to achieve stability & durability regardless of market condition.

We work with people who are unafraid to question the way things are commonly done in this industry, and are open to bold new directions in their positioning, branding, tone, and messaging.

Our fees are custom-tailored to your needs & the expected value we’ll be generating for you. Most businesses we work with see 10% improvements to conversion rate within a few months of our working together, and usually LTV increases by 5%-7% within a year. A typical engagement lasts a minimum of one year, and sometimes up to 4.

Our minimum investment is $25k, paid upfront.

Nick was able to come in and immediately improve end-to-end conversion for new users by 60-ish%, and spearhead multiple initiatives to grow that top-of-funnel while keeping conversion that high. His services paid for themselves within two weeks, and he did all of this while bolstering rather than sacrificing Buttondown’s idiosyncratic brand and ethos.

– Justin Duke, Buttondown

Join us now

New slots first open to past clients, active retainer clients, paid members, and qualified applicants before they are revealed to the general public. Apply here and we’ll be in touch with a welcome packet & next steps within a business day:

Mash this button →Takes <5 minutes

If you’re curious, you may take a look at Draft Revise’s terms and conditions, which we’ve tried to make as readable & sensible as possible.

Do you still have any questions? Reach out. We’d love to hear from you.

PS: Want to test the waters first, or get started right away? Get a roadmap, instead.

PPS: If you’re just starting out or slowly growing, a teardown may be more appropriate for you.

PPPS: If you see a yellow tail flicking around the background of our kickoff calls, that would be Parmesan, a himbo who has never experienced a thought. Prepare for dogs.