Let’s say your business’s conversion rate is, by everyone’s estimation, “bad.” So you want to improve it. What do you do?

You could read some blogs, find a roundup or two, and see what others are doing. You could find a list of “best practices.” You could rip off a competitor. You could take the advice of a trusted friend. You could look at Amazon. Amazon is full of smart people, right?

This isn’t how to think about conversion.

Conversion isn’t about knowing “what works.” Conversion isn’t about ripping off competitors. And it especially isn’t about guesswork.

Knowing what is only half the problem.

We’ve spent a lot of time talking with agency workers about how to put our method into practice. In doing so, we’ve found that the core issue is in process. How do you work? How can you incorporate optimization into your daily routine in a way that feels easy and achievable?

This is a question with an answer that is specific to you. No book can help you with it. But others can.

What would it be like to act with clarity & intention?

For one, you’ll de-risk your business operations. By grounding your decisions in evidence and measuring their impact, you act with significantly lower risk – which saves the business money and captures additional profit.

But you’ll also frustrate customers less. How? By listening to their needs, responding to what they care about, and doing what you can to meet them halfway.

There is a better way. It’s easier to execute. It’s easier to gain clarity. And it’s easier to reliably profit from.

Introducing Draft Plan, the fastest way to level up in optimization.

Building off our years of experience in optimization, we’re introducing a new two-day workshop that will teach you how to shift your team’s mindset towards listening to your customers, understanding your audience, and giving customers what they need to succeed – so you too can capture outsize profit.

In it, you’ll learn:

• How to research your customers for any DTC business
• How to prioritize one-off fixes & experiments to ensure maximum impact
• Under what circumstances you should make a one-off change versus run an experiment
• How to measure the impact of one-off changes
• The biggest blind spots when analyzing tests
• How to incorporate optimization into your specific daily routine
• And we’ll do live teardowns of a few sites

You’ll also get all of our books for free, as well as a one-year membership to deepen your education.

As the old saying goes, give someone a fish and they’ll eat for a day, teach someone to fish and they’ll eat for a lifetime. Stop ripping off Amazon and start taking responsibility for your clients’ futures.

You scrolled to this part.

If you want to get started with the Draft Method, this is the best way. A few things are worth noting:

• This will be happening Thursday & Friday, May 12–13, 2022.
• This is our first run. We’re hoping to make it a quarterly thing.
• It’s going to be online only to start. Yes, you’ll get lifetime access to the recording, even if you aren’t able to show up in person.
• Our fees will never be this low again. Ever. Ever-ever. We’re serious.
• In exchange for it never costing this little again, we’re going to send you a survey that asks for your brutal, unflinching, detailed feedback – so we can make it as amazing as possible in the future.
• To keep this as focused on your specific needs as possible, attendance will be limited to 10 participants.

Enroll in Draft Plan

Your instructor.

I’m Nick Disabato, a designer & writer from Chicago. I’ve previously worked for great clients like The Wirecutter, Smart Marketer, New Music USA, and Chicago Magazine. I look like that drawing to the right, there.

In my nine years running Draft Revise for dozens of other independent businesses – planning, executing, and analyzing hundreds of A/B tests in the process – I’ve learned everything I can about optimizing your site so it captures more wallet-out customers, in your target market, who pay you and like it. In the process, we’ve captured millions in revenue.

Focus your time on what matters.

The hope, through all of this, is that you gain a clearer sense of how to spend the most important resource you have during your workday: your time. With Draft Plan, you should understand how to do that for your business, and your job, right now.

Thanks for reading,

— Nick Disabato

PS: It is time for the dogs once again.