We worked with sleep accessory brand Manta Sleep for a year and a half, helping them through a major retheme, running dozens of experiments, optimizing both pricing & messaging. Our win rate ended up over 36% by the time we wrapped up our work, and our metrics remained durable, with ARPU consistently over 9.9%.

We worked on the launches of two major product lines, improving conversion rate for their white noise machines by over 20% and improving conversion rate for their new earplugs by over 15% during two sellout periods.

Our interviews helped us understand how to position Manta against lower-priced copycats in a crowded market. In doing so, we helped them find more customers and grow via word of mouth.

We also managed BFCM testing for their 2025 season – and along with our prior fixes, we increased conversion rate by 29% year-over-year, making this Manta’s most successful BFCM season yet.

Finally, we coordinated with the team for several months on an end-to-end redesign that launched towards the conclusion of our work together. Conversion rate & ARPU instantly ticked upward, proving that the “local maximum” problem is addressable with research & deep optimization.

Chief marketing officer James Swain wrote:

Nick has done a fantastic job shaping our CRO strategy over the past year – there have been some great tests and clear wins. I’ve really enjoyed working closely with him and learned a lot along the way.

The thoughtful stuff he’s come up with, the interviews… I think it’s taught us a better way of doing this internally. Pre– & post–Nick, we’re going to be in a way better position than we were.

Want more revenue? Listen to your customers.

Our method has de-risked design operations and increased revenue for dozens of businesses over the past decade. We research customers, ground our decisions in evidence, and make sure you’re making the most of your traffic. We’ve run over 700 A/B tests since 2012, with a cumulative win rate of 58% as of press time.

You can’t rely on one single way to generate all of your revenue anymore. Fortunately, our work helps you create an amazing experience for your customers, helping you get the most out of your increasingly diversified traffic.

Through understanding what customers say and how they behave, you can optimize your site with minimal risk & maximal reward. If you want to learn more, apply for Draft Revise today.

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