For most of 2019, JBugs retained Draft to optimize their store. They were doing well, but knew that there was still opportunity for improvement, especially given a long history of legacy code and stagnant design. Then, they retained us again starting in January of 2024 to help them with some major new initiatives.

In our time working with JBugs, we’ve:

• Increased conversion rate by 10.98% from the home page, after releasing a wholesale redesign.
• Overhauled the left-hand navigation store-wide, after showing that it didn’t harm conversion rate or engagement to rework it.
• Removed considerable amounts of legacy code that persisted from almost 20 years of old design decisions.

What we did for JBugs

Overall, we’ve helped JBugs base their decisions in evidence, shown the precise impact of making bold changes, and de-risked the business’s operations in the process.

We’ve also made ourselves available as a design resource for our whole first quarter together. We’ve mocked up a handful of new tests, answered any questions from the team as they’ve come up, addressed miscellaneous feedback about applying our tests to other stores that JBugs’s team runs, discussed banner callouts for an upcoming test, offered feedback on updated designs for the home page, and began proposing the broad strokes of smarter search.

In 2024, JBugs returned to Draft to address some issues around upsells, technical debt, and product detail page optimization. We managed a significant restructuring of the buy box, erasing over a decade of technical debt and increasing ARPU by 20.2%. Our improvements to the home page & upsell flow caused a net ARPU increase of 63.4%. And we provided clear justification for removing a tool that was costing the business over $30,000 per year.

According to JBugs’s head Jeff Vogl:

Nick has completely transformed the way our team looks at our website, and our culture around making website changes. For that, I am extremely grateful.

Need to start making decisions based on evidence?

You should probably consider optimizing your store. If you need a clear, coherent strategy, and you sell in enough volume to A/B test effectively, reach out and apply for Draft Revise today.

See what Draft Revise has to offer →