Buttondown is our favorite email platform. It’s the one we use for memberships, text, and personal projects.

We’ve known Justin Duke, Buttondown’s founder, for a couple of years; we met in person at a conference in April of 2023, when I had the chance to do a brief teardown of his app. It went well enough that Justin eventually hired us to redesign Buttondown’s marketing site.

In our first project, we provided a ground-up, mobile-friendly overhaul of Buttondown’s pricing page in greater alignment with Buttondown’s ongoing product development. Then we were hired again to overhaul their home & features pages, involving another ground-up rewrite & numerous usability tweaks.

In the process, we essentially redesigned their whole marketing site. Once the new home page went live, customers loved it, praising its distinctiveness & persuasiveness. On top of that, conversions increased by over 60% in the six months since the redesign was launched. We set records for conversion rate in the process, and worked with illustrator Irene Neyman to improve the masthead even further.

After all was said & done, Justin was so pleased that he took on a retainer with us so we can continue with maintenance work & strategic definition. Justin said:

Nick was able to come in and immediately improve end-to-end conversion for new users by 60-ish%, and spearhead multiple initiatives to grow that top-of-funnel while keeping conversion that high. His services paid for themselves within two weeks, and he did all of this while bolstering rather than sacrificing Buttondown’s idiosyncratic brand and ethos.

He added:

The current iteration of the site, brand, and vibe of Buttondown comes just as much from the inimitable nickd as it does from me. One of the virtues of Buttondown being around this long and having the user base that it does is that when I work with people, they already get what we're going for.

Want more revenue? Listen to your customers.

We loved overhauling Buttondown’s marketing site – and we did so by looking at what drove their customers to choose them. If you want to increase your conversion rate by over 10% without having to guess about whether it will “work” or not, reach out to us for a custom project.

Let us overhaul your funnel →