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What is the Draft Method?
The 3 Pillars of Value-Based Design
Optimization Maturity
📗 Get the book: Value-Based Design
Quantitative research: what customers
do
Heat & Scroll Maps
Behavior Recordings
🔮 Heuristic Evaluation
Card Sorts
Form Field Analysis
Qualitative research: what customers
say
Recruitment
🔮 Interviews
🔮 Usability Tests
Competitive Analyses
Support Inquiries
Surveys
Research techniques
5 Second Tests
Jobs-to-be-Done
Delegating Research
🔮 Synthesizing New Research
🔮 Prioritization
How to Critique for Value
Establishing a Routine of Research
Optimization & measurement
🔮 How to Run an A/B Test
🔮 How to Measure Any Design Decision
Minimum Sample Size
Multivariate Testing
Similar Hypotheses & Retesting
Optimization techniques
Feature Flags
Reducing Page Weight
Upsells & Cross-Sells
Discounts Done Right
State of the industry
The 50 Club: Ecommerce’s Biggest Mistakes
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