New: Store Design, a mini how-to guide for reliably profitable design.

Store Design: Making the case for design in ecommerce.


Store Design

Wondering where to start with your store’s design? We answered the question for you.

Store Design is a new, evergreen text about how to design for online stores. In it, we make the case that design is essential for online stores, that nothing is truly undesigned, and that design can be reliably profitable. Then we provide some steps for you to get started, no matter what stage you’re at.

We printed it ourselves. Its 10 pages are packed with insight. It is punk & rough, like a zine should be. It speaks the truth, because we know no other way. We are charging you for the paper & toner, nothing more.

Copies of Store Design are almost sold out, and the interest has been validating, so we’re starting to build out some of its more specific ideas. Our first installment, You installed a heat & scroll mapping tool on your store, signed up for a paid plan, and then never used it for some reason, is out now. It is about heat & scroll mapping. It is 22 pages long.