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Draft: Sponsor Us

Sponsor Draft’s Mailing List


Do you want to reach an audience of comically smart designers, technologists, and e-commerce store owners at a hilariously low introductory price? Our weekly newsletter is open for sponsorship. Sponsors get the whole issue to themselves, and you will probably make back more than you spend on it.

What you’ll get

Sponsors will get a blurb at the top & bottom of our newsletter every week. Maximum of 280 characters, with bold, italic, and links at your disposal. Link tracking & writing the thing are on you.

We only have two rules. First, you can’t write your blurb like it came from Draft. We also get to reject stuff that doesn’t jibe with our values, which is the only circumstance where refunds are allowed.

If you buy 4 weeks in a row, you’ll save $100(!). You’ll also get a free year of membership for one user – along with all of its benefits, including a free bundle of all of our books.

If you buy a year, you’ll save $2,500(!!) and get 50 straight weeks’ worth of sponsorship. You’ll also get up to 7 free memberships for a year, for anybody of your choice.

Paying us reserves our time. We’ll follow up with a request for your blurb. Once we’ve received & approved the blurb, we’ll give you a confirmed date.

The numbers

  • New installments every Tuesday since 2012
  • 50 weeks a year (we take 2 weeks off for the holidays)
  • 1,700+ subscribers
  • ~500 new subscribers a year
  • 43%+ open rate
“We sponsored a month of Draft’s newsletters and saw positive ROI within a few hours of the first week. Nick’s readers are loyal, and his open rate is high. Sponsoring Draft put us in front of a highly qualified, engaged audience that translated into immediate increases in our pipeline.”

– Kathleen Booth, CMO, clean.io

Make it happen

1 week: $150$150/letter  4 weeks: $500$125/letter 📈 50 weeks: $5,000$100/letter 😍

💸 What Draft is

Draft is an interaction design consultancy that optimizes online stores. Unlike other optimization consultancies, we use design research to inform our experiments – which beats the industry-wide success rate by over 400%. We’re proudly independent, and have been around for one metric tech eternity, aka 8 years and counting.

We also teach people everything we know, through our books, courses, and newsletters (hi!). Read more about us.

💁🏻 Your intrepid author

Nick Disabato

I’m Nick Disabato, a designer and writer from Chicago. I’m the author of Cadence & Slang and Value-Based Design. Over the past 17 years, I’ve worked for great clients like The Wirecutter, Gravitytank, Planet of the Vapes, New Music USA, and Chicago Magazine. I look like that drawing to the right, there. You can read a longer bio if you’re still curious.


Got any questions? Pester us.

Thanks for reading, and I hope you have a great day!