Draft: Letters

Out now: Finding Clarity in Uncertainty, a how-to guide for navigating difficult economic moments. Stay informed.

Finding Clarity in UncertaintyOur latest mini-book: a how-to guide for navigating difficult moments in the economy & society. Value-Based DesignThe definitive way to prove your design’s worth. Cadence & Slang^®The fastest way to learn interaction design, now in its second edition. Draft EvidenceOur best essays about design, business, & life.
Revise WeeklyNew lessons on practicing value-based design, every Tuesday since 2016. Draft AnalysisOur conversion-focused mini-course on the usability and functionality of your store. Ecommerce Email MasteryThe first broad-scale study of online stores’s email strategy – with a how-to for QAing your own store.
📈 Draft ReviseOur flagship, research-driven optimization service. Find out what your customers want – and profit. ⭐ Revise ExpressThe best way to use research to generate revenue & de-risk your design decisions. 💣 Draft TeardownThe fastest & easiest way to start optimizing your small or mid-sized store. 🔎 Draft InterviewDe-risk your business during a risky time. Find out what your customers really want.
Tutorials & GuidesEvergreen, actionable, free. Draft MethodHow we do what we do. About UsMaking the numbers go up since 2012.

Draft’s Letters.

The original, never imitated.

I’ve written a new letter to my people every week for the past 5 years and counting. Join thousands of other subscribers today:

Draft’s Letters is a port of actual value in an online storm of listicle posts.

– Katie Thies, ecommerce conversion copywriter