Draft
Learn ▾
📚 Books & Courses
Evergreen texts on value-based design, read & appreciated by thousands.
💘 Membership
Learn what works now. Practice with a supportive community.
🤔 Tutorials & Guides
Evergreen, actionable, free.
Hire Us ▾
💣 Draft Teardown
The fastest & easiest way to start optimizing your small or mid-sized store.
🚀 Draft Roadmap
Get 8x the recommendations of a teardown with real evidence – and learn
precisely
what to do next.
📈 Draft Revise
Our flagship, research-driven optimization service. Find out what your customers want – and
profit
.
🎨 Studio Draft
We’re taking on a limited number of consulting projects in 2023. Apply now.
💁🏻 Strategy Call
Want to “pick our brain”? Get actionable insight on a one-hour call with us.
About ▾
🖋️ Draft Method
How we do what we do.
🌎 Elsewhere
A list of our appearances in other places.
🧑🏻🌾 About Us
Making the numbers go up since 2012.
🔮 denotes essential reads.
Start here
What is the Draft Method?
The 3 Pillars of Value-Based Design
Optimization Maturity
📗 Get the book: Value-Based Design
Quantitative research: what customers
do
Heat & Scroll Maps
Analytics
Behavior Recordings
🔮 Heuristic Evaluation
Card Sorts
Form Field Analysis
Qualitative research: what customers
say
Recruitment
🔮 Interviews
🔮 Usability Tests
Competitive Analyses
Support Inquiries
Surveys
Research techniques
5 Second Tests
Jobs-to-be-Done
Delegating Research
🔮 Synthesizing New Research
🔮 Prioritization
How to Critique for Value
Establishing a Routine of Research
Optimization & measurement
🔮 How to Run an A/B Test
🔮 How to Measure Any Design Decision
Minimum Sample Size
Multivariate Testing
Similar Hypotheses & Retesting
Optimization techniques
Feature Flags
Reducing Page Weight
Upsells & Cross-Sells
Discounts Done Right
State of the industry
The 50 Club: Ecommerce’s Biggest Mistakes
The Ideal Home Page
Mobile Nav
Our books →