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💣 Draft Teardown
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🖋️ Draft Method
How we do what we do.
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🧑🏻🌾 About Us
Making the numbers go up since 2012.
🔮 denotes essential reads.
What is the Draft Method?
The 3 Pillars of Value-Based Design
📗 Get the book: Value-Based Design
Quantitative research: what customers
Heat & Scroll Maps
🔮 Heuristic Evaluation
Form Field Analysis
Qualitative research: what customers
🔮 Usability Tests
5 Second Tests
🔮 Synthesizing New Research
How to Critique for Value
Establishing a Routine of Research
Optimization & measurement
🔮 How to Run an A/B Test
🔮 How to Measure Any Design Decision
Minimum Sample Size
Similar Hypotheses & Retesting
Reducing Page Weight
Upsells & Cross-Sells
Discounts Done Right
State of the industry
The 50 Club: Ecommerce’s Biggest Mistakes
The Ideal Home Page
Our books →