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Making the numbers go up in a way that is hopefully not gross since 2012.
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The 3 Pillars of Value-Based Design
Optimization Maturity
Prioritization
Establishing a Routine of Research
Delegating Research
Synthesizing New Research
Qualitative research: what customers
say
Recruitment
Interviews
Usability Tests
Competitive Analyses
Support Inquiries
Surveys
Quantitative research: what customers
do
Heat & Scroll Maps
Behavior Recordings
Heuristic Evaluation
Card Sorts
Form Field Analysis
Our books →