Draft: Resource Library

New: Draft Membership. Level up your store’s design game – and profit. Read more.

Value-Based DesignThe definitive way to prove your design’s worth. Cadence & Slang^®The fastest way to learn interaction design, now in its second edition. Draft EvidenceOur best essays about design, business, & life. Finding Clarity in UncertaintyA how-to guide for navigating difficult moments in the economy & society.
📯 Draft MembershipNew lessons on practicing value-based design, every Tuesday since 2016. Draft AnalysisOur conversion-focused mini-course on the usability and functionality of your store. Ecommerce Email MasteryThe first broad-scale study of online stores’s email strategy – with a how-to for QAing your own store.
📈 Draft ReviseOur flagship, research-driven optimization service. Find out what your customers want – and profit. ⭐ Revise ExpressThe best way to use research to generate revenue & de-risk your design decisions. 💣 Draft TeardownThe fastest & easiest way to start optimizing your small or mid-sized store. 🔎 Draft InterviewDe-risk your business during a risky time. Find out what your customers really want.
Tutorials & GuidesEvergreen, actionable, free. Draft MethodHow we do what we do. About UsMaking the numbers go up since 2012.

Listen to your customers & profit.

🔮 denotes essential reads.

columnsThe 3 Pillars of Value-Based Design	picture🔮 The Ultimate Guide to Heat & Scroll Maps
compose🔮 How to Run an A/B Test	barchartThe Ultimate Guide to Google Analytics
zoomin🔮 How to Measure Any Design Decision	briefcaseThe Ultimate Guide to Road-Tested, Minimalist Travel Gear

How to Research

Optimization, Fast & Easy

Value-Based Design

Check Out Draft’s Store →