Design isn’t a video game.


Design is relationship management at scale. It’s the process of finding out what your customers know, so you can respond & capture more revenue. It’s reliably profitable. And anyone can practice it.

Your customers arrive with their own agendas & aspirations. You don’t know what they know. In fact, you don’t know them at all.

We’ve been showing people how to profitably understand their customers since 2012, and we’ve generated over $12M per year in the process. And if that weren’t enough, we are both funnier and more interesting than all other designers.

Yes, you’re going to work with us.

Design is practiced.

You can learn everything you need to know about design in a couple of years. (Or buy our books & become a member, if you want to go faster.)

But just learning the how of design is not enough. Design is something you continuously practice. It infuses your work culture. You think about design every day if you’re doing it right.

Why? Because design is the practice of consciously focusing on, and responding to, your customers’ needs. Those needs change. Customer behavior changes, too.

With that in mind, I invite you to receive our weekly letters. Every Tuesday, you’ll get something new about how to practice design – and how the practice itself changes alongside the rest of the world.

If you’re doing at least 7 figures online, working with Draft is a no-brainer. Nick and team will deliver results that pay back now and into the future. And even more valuable than the work that Draft delivered, they upskilled our entire organization by infusing design thinking and optimization into our culture, which will continue to pay dividends for years to come.

– Patrick Bissen, Planet of the Vapes


Figure out what works for your store.

Got a smaller budget? Our video teardowns have doubled conversions for some of our clients – because we’ve been around the block long enough to know what works.

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