Design isn’t a video game.


Your customers arrive with their own agendas. You don’t know what they know. In fact, you don’t know them at all.

But you can learn – by practicing design. Design is relationship management at scale. Understanding your customers’s needs is reliably profitable. And anyone can do it.

We’ve been showing people how since 2012. We’ve generated over $12M per year in the process. And if that weren’t enough, we’re both funnier and more interesting than all other designers.

Yes, you’re going to work with us.

Design is practiced.

You can learn everything you need to know about design pretty quickly. (We can help.) But just learning the how of design is not enough. Design is something you continuously practice.

Why? Because design is the practice of consciously focusing on, and responding to, your customers’ needs. Those needs change. You change, too.

With that in mind, I invite you to join us. Every Tuesday, you’ll learn something new about how to practice design. We won’t waste your time.

If you’re doing at least 7 figures online, working with Draft is a no-brainer. Nick and team will deliver results that pay back now and into the future. And even more valuable than the work that Draft delivered, they up-skilled our entire organization by infusing design thinking and optimization into our culture, which will continue to pay dividends for years to come.

– Patrick Bissen, Planet of the Vapes


Figure out what works for your store.

Got a smaller budget? Want to skip the waitlist for consultative work? Our video teardowns have doubled conversions for some of our clients – because we’ve been around the block long enough to know what works.

Get your teardown$700, cheap